Content marketing for the new trends of 2014 – From catwalk to computer

  mesogio   Dec 03, 2013   2014 predictions, brand, Content marketing, Copyediting, Copywriting, Marketing Support, SEO   Comments Off on Content marketing for the new trends of 2014 – From catwalk to computer

Some of the worlds most well known brands have been around for over a century, proving that brand names and heritage are as important as ever.  However, whilst we are all aware of the big names such as Burberry, Louis Vuitton and Chanel, these high fashion brands have to move with the times and bring themselves into the constant competition for consumers in this digital age. One of the biggest concerns when it comes to marketing digitally is content. Keywords are so important for SEO and even the biggest brand might find themselves wanting if they don’t employ the best copywriters.  Take the article below. It reads naturally, is informative and well written, but if you look closely, is full of the keywords an avid fashion consumer will be searching for:

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That perfect androgynous look …

It’s always been around, either in the main stream or lurking in the margins of high fashion.  Designers and manufacturers have long recognised the appeal of combining a masculine tailoring style with the elegance of feminine fabrics.  Colours, textures, patterns and flowing artistic forms all merging into a spectacular look that can be subtle but also can be dramatic. It works both ways of course, with the boys adding a feminine touch to their everyday wear and the girls adding a sharply tailored man’s jacket to a light and floating dress.

Fashions in 2014 promise a new take on old unisex dressing ideas. Edgy tailoring techniques will be used to produce the ultimate in elegant androgynous looks. For example we will see girls in bright white, shirt-style dresses paired with a man’s blazer or long coat.  One up-and-coming designer describes this trend as duality.  It is masculinity and perversity played against femininity and innocence.  The overall effect though will be fun, making a bold but witty statement.

 

Ulitarian Chic

To some degree androgynous fashions redefine known concepts of gender.  When you mix masculine tailoring with feminine textures and colour you get a kind of utilitarian effect that can please all and can look good virtually anywhere.  It can be a timesaver as well.  Thinking of a formal, red-carpet kind of occasion a woman can pair some simple, classic styled trousers with a perfectly tailored tuxedo jacket and be ready to go in a lot less time than she would normally take to get ready.

There are a lot of Savile Row style tailors in the market who are catering for both men and women.  The precision fitting that men have always been used to is now being enjoyed by women in ever-increasing numbers.  They appreciate the crisp, just-right fit as much as, or even more than, the men.  Trouser suits are very much following the trend towards what some describe as the pared-down aesthetic.

It seems that many people in 2014 will be striving to achieve that perfect androgynous look.  It’s not a new idea but the stylish cut and design of the clothes will be something unique in fashion history.  While there will be plenty of choice on the ready to wear hangers the really good stuff will come from the made-to-measure sources.  Customers should not be afraid to show the tailor pictures of what they have in mind as the prime object of tailoring is to make you look absolutely fabulous.  An expertly cut suit will match not only your body contours but also your personal style and the ultimate aim will be to create something that endures and is not just a passing fad.

 

Using these sort of keywords in your content with links to other sections on your website is a fabulous way to achieve readable, persuasive content and increase your SEO at the same time. It’s a win-win situation. Increase your market share by following this trend in 2014, and you will certainly be helping your brand flourish.

 

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