2015 predictions

The present and future of press releases. The year is 2015

“Press releases will evolve. When was the last time you read through an entire press release? Proofreading your own releases doesn’t count. Just as other forms of communication are changing, so are press releases. Look for visual content to further infiltrate press releases, as the standard text-heavy format become less popular in the coming year.”

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PRNews made seven predictions for the industry about 2015 not so long ago.
One of them was this – namely on how we are set to change the face of press releases in a (not so) big way this year. Whilst reading it I couldn’t help but think: “Well actually this is so 2012!”

Do you think you can say it better? – I hear my colleagues across the pond say.

Well let me try.

First of all proofreading your own release does count. The amount of errors journalists just about put up with equate to the amount of releases they delete as soon as they spot those errors. And we are talking about journalists who know their stats, their stuff and are generally sufficiently in love with their job – as much as they are with the written language they use – to care.

Ok I give them this: that visual content needs to form part of the new package of news releases. But why stop there?

Package the news inside a real story. Look at the stock market, read what’s making the headlines. Make your title relevant and importantly make it short and controversial (if your client understands the value of the sale). If they don’t understand the sale value – then it’s your job to sell that to them first.

Visual content is a lazy way of saying – generate more than just a photo. Whatever you do avoid using stock photos such as the one used in this article. So boring. Everyone has a camera nowadays whether its a DSLR or on your smartphone. Use those tools expansively! Think about your story and go for a walk (don’t forget the camera).

Even more interesting – generate a GIF. Plenty of online GIF generators exist out there so shoot a short video – perhaps of somebody testing out the product (if the release is about a launch, improvement et al). Here’s an example: Republicans Try To Sell Border Security Bills With ‘Little Mermaid,’ Jennifer Lawrence GIFs

Let me try to improve this. Why not, instead of a regular text based release with accompanying visual content – actually make the release in the form of a short video? No more than 45 seconds – encapsulating all the news that needs to essentially be released in the video. Except here you really need to do your storytelling and have a solid plan.  This one below isn’t too bad…

Remember 45 seconds of a journalist’s time needs at least 4 to 5 days of prep and research – add to that a day of execution and last but not least P-R-O-O-F it!

 

  mesogio   Mar 26, 2015   2015 predictions, PR/Media, press, proofreading   Comments Off on The present and future of press releases. The year is 2015 Read More

Game-changing disruption of the modern business world #WEARABLE TECHNOLOGIES…

23864933_mToday most of us have at least one mobile smart device. Specifically smartphones have had a greater impact on the business world than anyone would have ever thought. Important calls are now made on the go, colleagues situated in different countries are able to have regular meetings, apps have made managing your #smallbusiness seamless, and everything from sending emails to sharing documents is faster, easier and much more efficient.

We predict that the newest trend wearable technology, which begun its existence as a fun accessory, are rapidly starting to go viral. #Wearabletechnology, which was once to a degree forced to piggyback off smartphones, has used their formerly closed relationship to ingrain itself into the business world thereby making day-to-day operations even more effective. While some companies have started to look past a traditional watch design, others have instead embraced it with a fresh and professional look. The Moto 360 for example, which is now available in the UK, is primarily voice operated and can easily read messages and reminders on command. The result is a small, stylish accessory that completely replaces your smartphone. Predictions show that one in ten Brits will soon be buying into wearable technology.

The time may soon come when phones and tablets are a thing of the past, and the smart devices on which we all rely will sit innocuously on our persons, just like jewellery, creating an endless and tremendous stream of new business opportunities and possibilities to connect with customers, partners and employees.

In a nutshell, we strongly recommend that future marketing strategies incorporate this rapidly expanding trend and see wearable technologies for what they really are: a game-changing influence with the potential to utterly revolutionise the modern business world. Salesforce Wear provides a development platform that can be used for creating business apps for Android Wear, ARM, Fitbit, Pebble, Philips, and Samsung, as well as other devices. The platform empowers developers to kick-start the connection between companies and their customers creating powerful apps for wearable technologies.

To conclude if you want to boost your revenue catching customers on the go, as the possibility to easily pay and shop for products and services right from their wristwatch. Well all that is just around the corner. Sooner rather than later, an array of devices ranging from smartwatches to health gear and headphones. Almost everything will come with a working wifi or 3/4G connection and we will be fondly reminiscing of the days we only had desktops and mobiles/cells to worry about. Feeling overwhelmed, just take a Digital Detox Holiday 😉

Have a great week everyone!

By Sarah Block

sb1Sarah is our current intern. She is a highly motivated and enthusiastic individual, with a strong belief in the European Union and its vast economic, political and social benefits. Due to her profound interest in economic relations she will be defending her Master Thesis in Economics in July 2015 – with her focus being on the European Union as a global economic actor and key driver of global economic prosperity.

Sarah successfully graduated from the Open University London in 2013, obtaining her Bachelors Degree in International Relations. Thereafter she started her Masters degree at CIFE almost straightaway. The Centre international de formation européenne, is a postgraduate degree programme specialised in political, public and current affairs which are one of her strength areas and form a major genuine interest. Intense face-to-face weekend workshops have brought her to Berlin, Rome, Budapest, Istanbul, Nice and Brussels where she has met representatives of EU institutions, national decision makers in charge of European and International matters and experts from the public and private sectors gaining great insights into the working environment of these organisations.

Sarah is a native German. She is fluent in English and does have a very basic vocabulary in French. You can contact her at: sarah.block@mesogio.info

  mesogio   Nov 16, 2014   #Wearabletechnology, 2015 predictions, fashion   Comments Off on Game-changing disruption of the modern business world #WEARABLE TECHNOLOGIES… Read More

Future Marketing Trends 2015 – Part 2 – Mobile Advertising

bend phoneRevolutionising the way we communicate via Facebook has become part of our everyday lives offering yet another groundbreaking device currently shaking up the mobile ad scene – and set to continue to do so in the years to come. Watch out for its ad buying service, soon to become known as “Atlas”, which aims to make all things mobile at same time as resolving previous cross-platform problems.

We recommend that marketers fully embrace this new advertising platform as studies prove that consumers are spending more and more of their time either online or on their mobile phones. Atlas offers real-time and customer-based impact assessment across devices replacing cookies to gather information and track consumer behaviour. In the future customers will be targeted depending on “who they are” instead of “which websites they use”. Facebook owns and gathers users personal information and it counts on selling and feeding marketers ads to their users. In the coming months, Facebook will track users’ journeys across desktop and mobile monitoring while informing advertisers if a user has seen or clicked their ad.

Meaning that from now on, no tracking data will be lost. Marketers can now simply track and follow their users mobile impressions as well as desktop conversations enabling them to analyse which advertisement strategy works best for their products.

In a nutshell, we really recommend marketers look into further investing into and establishing their mobile advertising on Facebook and into using Atlas as a platform to create, buy, measure and optimise digital campaigns. And remember, Mesogio are here to help! 🙂

Be well!

By Sarah Block

sb1Sarah is our current intern. She is a highly motivated and enthusiastic individual, with a strong belief in the European Union and its vast economic, political and social benefits. Due to her profound interest in economic relations she will be defending her Master Thesis in Economics in July 2015 – with her focus being on the European Union as a global economic actor and key driver of global economic prosperity.

Sarah successfully graduated from the Open University London in 2013, obtaining her Bachelors Degree in International Relations. Thereafter she started her Masters degree at CIFE almost straightaway. The Centre international de formation européenne, is a postgraduate degree programme specialised in political, public and current affairs which are one of her strength areas and form a major genuine interest. Intense face-to-face weekend workshops have brought her to Berlin, Rome, Budapest, Istanbul, Nice and Brussels where she has met representatives of EU institutions, national decision makers in charge of European and International matters and experts from the public and private sectors gaining great insights into the working environment of these organisations.

Sarah is a native German. She is fluent in English and does have a very basic vocabulary in French. You can contact her at: sarah.block@mesogio.info

  mesogio   Nov 05, 2014   2015 predictions, advertising, apps, digital media, media, mobile, social media, Social Media Strategy   Comments Off on Future Marketing Trends 2015 – Part 2 – Mobile Advertising Read More

Future Marketing Trends 2015 Part 1- Personalised content

15763114_mTechnologies change fast and with them so do consumer demands.
Today companies have to learn to adapt and rummage for ways to delight, win, serve and retain their customers.
Here, at Mesogio, we believe that for truly wired customer centric capabilities that are overwhelmingly in tune with your audiences, a potent Real-Time Personalisation Strategy essentially needs to become the organisation’s compass. A fresh approach if you will that can match the customer’s expectations. Real- Time Personalisation requires the tailoring and delivery of messages and media based on known individual characteristics and likely future behaviours, delivered at the right time and on the right device.

Here are our four key recommendations on how to build an effective Real-Time Personalisation Strategy:

  1. Profound Interaction; you have to identify how your customers interact with your brand and which factors influence their decisions. To get ideas a hard look into the tactics of competitive companies is definitely a go-to approach. Thereafter a strategic plan and roadmap ahead should enable your company to execute your vision.

 

  1. Accelerated maturity; in order to keep up with the unprecedented speed of change in consumer behaviour and expectations take an honest look at your current state to determine which capabilities are needed to achieve the state of marketing personalisation outlined in your road map enabling you to quickly respond to the needs of your customers.

 

  1. Data update; you need the eye for and right approach to customer data integration. Audit all of your data sources and consider the best methods for consolidating them. Make your data ready and available for real-time and context- sensitive interactions across channels and devices.

 

  1. And last but not least; partner up and get help to implement the right Real-Time Personalisation strategy for your business! Make the crucial decision if you have the capabilities yourself or enlist partners that may wield the know-how and toolkits needed to make your goals a reality. Consider partners that add value and satisfy your needs. Scarce internal resources can significantly constrain personalisation advancement. Henceforth realistically consider the people and technologies necessary to achieve your goals.

By Sarah Block

sb1Sarah is our current intern. She is a highly motivated and enthusiastic individual, with a strong belief in the European Union and its vast economic, political and social benefits. Due to her profound interest in economic relations she will be defending her Master Thesis in Economics in July 2015 – with her focus being on the European Union as a global economic actor and key driver of global economic prosperity.

Sarah successfully graduated from the Open University London in 2013, obtaining her Bachelors Degree in International Relations. Thereafter she started her Masters degree at CIFE almost straightaway. The Centre international de formation européenne, is a postgraduate degree programme specialised in political, public and current affairs which are one of her strength areas and form a major genuine interest. Intense face-to-face weekend workshops have brought her to Berlin, Rome, Budapest, Istanbul, Nice and Brussels where she has met representatives of EU institutions, national decision makers in charge of European and International matters and experts from the public and private sectors gaining great insights into the working environment of these organisations.

Sarah is a native German. She is fluent in English and does have a very basic vocabulary in French. You can contact her at: sarah.block@mesogio.info

  mesogio   Oct 21, 2014   2015 predictions, 360 Solutions, brand, Communication Consulting, Marketing Support   Comments Off on Future Marketing Trends 2015 Part 1- Personalised content Read More