apps

Future Marketing Trends 2015 – Part 2 – Mobile Advertising

bend phoneRevolutionising the way we communicate via Facebook has become part of our everyday lives offering yet another groundbreaking device currently shaking up the mobile ad scene – and set to continue to do so in the years to come. Watch out for its ad buying service, soon to become known as “Atlas”, which aims to make all things mobile at same time as resolving previous cross-platform problems.

We recommend that marketers fully embrace this new advertising platform as studies prove that consumers are spending more and more of their time either online or on their mobile phones. Atlas offers real-time and customer-based impact assessment across devices replacing cookies to gather information and track consumer behaviour. In the future customers will be targeted depending on “who they are” instead of “which websites they use”. Facebook owns and gathers users personal information and it counts on selling and feeding marketers ads to their users. In the coming months, Facebook will track users’ journeys across desktop and mobile monitoring while informing advertisers if a user has seen or clicked their ad.

Meaning that from now on, no tracking data will be lost. Marketers can now simply track and follow their users mobile impressions as well as desktop conversations enabling them to analyse which advertisement strategy works best for their products.

In a nutshell, we really recommend marketers look into further investing into and establishing their mobile advertising on Facebook and into using Atlas as a platform to create, buy, measure and optimise digital campaigns. And remember, Mesogio are here to help! 🙂

Be well!

By Sarah Block

sb1Sarah is our current intern. She is a highly motivated and enthusiastic individual, with a strong belief in the European Union and its vast economic, political and social benefits. Due to her profound interest in economic relations she will be defending her Master Thesis in Economics in July 2015 – with her focus being on the European Union as a global economic actor and key driver of global economic prosperity.

Sarah successfully graduated from the Open University London in 2013, obtaining her Bachelors Degree in International Relations. Thereafter she started her Masters degree at CIFE almost straightaway. The Centre international de formation européenne, is a postgraduate degree programme specialised in political, public and current affairs which are one of her strength areas and form a major genuine interest. Intense face-to-face weekend workshops have brought her to Berlin, Rome, Budapest, Istanbul, Nice and Brussels where she has met representatives of EU institutions, national decision makers in charge of European and International matters and experts from the public and private sectors gaining great insights into the working environment of these organisations.

Sarah is a native German. She is fluent in English and does have a very basic vocabulary in French. You can contact her at: sarah.block@mesogio.info

  mesogio   Nov 05, 2014   2015 predictions, advertising, apps, digital media, media, mobile, social media, Social Media Strategy   Comments Off on Future Marketing Trends 2015 – Part 2 – Mobile Advertising Read More

Best Smartphone Apps for Freelancers

Technology today is almost taking over our lives, especially if you freelance and have to do things “on the go”, wherever you may be! We seem to be on our phones constantly, but in order to minimise the amount of equipment we carry around with us, and optimise the time we spend on our gadgets, there are some apps available to enable us to do work effectively, so there is less to do when we return to the office. Free Wi-fi is available in many places and whether you’re sitting in a café somewhere or on a park bench in the sunshine, you can almost always be working at the same time.

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First of all, for someone who manages hundreds of passwords and websites, LASTPASS PREMIUM is a brilliant app, and even though you can get this free on a laptop, upgrading to premium for $12 is highly convenient, especially if you are constantly using your smartphone/tablet. It enables us to spend less time tapping in passwords and more time actually working.

If you manage more than one/two Facebook pages and Twitter profiles, HOOTSUITE is essential if you need to post your updates and information daily in all these different places. The sheer convenience of this social media management tool is worth the $5.99/month and better than similar apps out there.

SKYPE is another essential app for freelancers to call and IM customers, friends and family. It can be on your phone and laptop at the same time – for the sheer convenience of being able to see messages and calls even when you are sitting relaxing and don’t want to log on. It shows sent and received messages on both devices. Ideal to keep in touch with everyone all the time! For quick IM WHATSAPP is also a real jewel!

To accommodate all your email accounts in one place EBUDDY is perfect for this. It can accommodate all your instant message profiles and your emails in one place. This is a real timesaver and so handy!

To keep a tab on all your tasks/to do lists WUNDERLIST is a perfect app for this. Freelancers tend to juggle several balls at once, this is brilliant for keeping track of everything in once place quickly and conveniently.

Freelancers always need to keep a very close eye on the time, and maximise their concentration, so POMODORO is an ace app for this. Once you set the timer, you can focus entirely on the task at hand and know exactly what time you’ve spent on the job.

Accessing files easily and quickly is also crucial, that is why DROPBOX is another essential app to have on your smartphone and laptop. It enables quick and easy access to files when you are out and about.

Another definite must-have for all you freelancers in the UK, is JOURNEY PRO, as being a freelancer on the go, travelling is essential. Having this little gem on your phone enables you to plan your journey, times and map route before you set off, you have a good idea of where your destination is and how long it is going to take you to get there before you set off – brilliant for time management. WAZE is another useful travel app – featuring real time updates by the actual users – and lastly a Berlin based startup WAYMATE does a brilliant job at comparing travel plans Europe-wide!

Although some of these apps have a small cost, you can certainly save time with many of them, and as we all know “time is money”. Just be careful you don’t get into the habit of being constantly addicted to your smartphone. Even freelancers need a break sometimes!

Do you have a great app you use for Freelancing? Why not let us know!

 

  mesogio   Dec 16, 2013   2014 predictions, apps, Content marketing, digital media, freelance, social media   Comments Off on Best Smartphone Apps for Freelancers Read More