Content marketing

Best Smartphone Apps for Freelancers

Technology today is almost taking over our lives, especially if you freelance and have to do things “on the go”, wherever you may be! We seem to be on our phones constantly, but in order to minimise the amount of equipment we carry around with us, and optimise the time we spend on our gadgets, there are some apps available to enable us to do work effectively, so there is less to do when we return to the office. Free Wi-fi is available in many places and whether you’re sitting in a café somewhere or on a park bench in the sunshine, you can almost always be working at the same time.

9162205_m
First of all, for someone who manages hundreds of passwords and websites, LASTPASS PREMIUM is a brilliant app, and even though you can get this free on a laptop, upgrading to premium for $12 is highly convenient, especially if you are constantly using your smartphone/tablet. It enables us to spend less time tapping in passwords and more time actually working.

If you manage more than one/two Facebook pages and Twitter profiles, HOOTSUITE is essential if you need to post your updates and information daily in all these different places. The sheer convenience of this social media management tool is worth the $5.99/month and better than similar apps out there.

SKYPE is another essential app for freelancers to call and IM customers, friends and family. It can be on your phone and laptop at the same time – for the sheer convenience of being able to see messages and calls even when you are sitting relaxing and don’t want to log on. It shows sent and received messages on both devices. Ideal to keep in touch with everyone all the time! For quick IM WHATSAPP is also a real jewel!

To accommodate all your email accounts in one place EBUDDY is perfect for this. It can accommodate all your instant message profiles and your emails in one place. This is a real timesaver and so handy!

To keep a tab on all your tasks/to do lists WUNDERLIST is a perfect app for this. Freelancers tend to juggle several balls at once, this is brilliant for keeping track of everything in once place quickly and conveniently.

Freelancers always need to keep a very close eye on the time, and maximise their concentration, so POMODORO is an ace app for this. Once you set the timer, you can focus entirely on the task at hand and know exactly what time you’ve spent on the job.

Accessing files easily and quickly is also crucial, that is why DROPBOX is another essential app to have on your smartphone and laptop. It enables quick and easy access to files when you are out and about.

Another definite must-have for all you freelancers in the UK, is JOURNEY PRO, as being a freelancer on the go, travelling is essential. Having this little gem on your phone enables you to plan your journey, times and map route before you set off, you have a good idea of where your destination is and how long it is going to take you to get there before you set off – brilliant for time management. WAZE is another useful travel app – featuring real time updates by the actual users – and lastly a Berlin based startup WAYMATE does a brilliant job at comparing travel plans Europe-wide!

Although some of these apps have a small cost, you can certainly save time with many of them, and as we all know “time is money”. Just be careful you don’t get into the habit of being constantly addicted to your smartphone. Even freelancers need a break sometimes!

Do you have a great app you use for Freelancing? Why not let us know!

 

  mesogio   Dec 16, 2013   2014 predictions, apps, Content marketing, digital media, freelance, social media   Comments Off on Best Smartphone Apps for Freelancers Read More

Content marketing for the new trends of 2014 – From catwalk to computer

Some of the worlds most well known brands have been around for over a century, proving that brand names and heritage are as important as ever.  However, whilst we are all aware of the big names such as Burberry, Louis Vuitton and Chanel, these high fashion brands have to move with the times and bring themselves into the constant competition for consumers in this digital age. One of the biggest concerns when it comes to marketing digitally is content. Keywords are so important for SEO and even the biggest brand might find themselves wanting if they don’t employ the best copywriters.  Take the article below. It reads naturally, is informative and well written, but if you look closely, is full of the keywords an avid fashion consumer will be searching for:

Untitled

That perfect androgynous look …

It’s always been around, either in the main stream or lurking in the margins of high fashion.  Designers and manufacturers have long recognised the appeal of combining a masculine tailoring style with the elegance of feminine fabrics.  Colours, textures, patterns and flowing artistic forms all merging into a spectacular look that can be subtle but also can be dramatic. It works both ways of course, with the boys adding a feminine touch to their everyday wear and the girls adding a sharply tailored man’s jacket to a light and floating dress.

Fashions in 2014 promise a new take on old unisex dressing ideas. Edgy tailoring techniques will be used to produce the ultimate in elegant androgynous looks. For example we will see girls in bright white, shirt-style dresses paired with a man’s blazer or long coat.  One up-and-coming designer describes this trend as duality.  It is masculinity and perversity played against femininity and innocence.  The overall effect though will be fun, making a bold but witty statement.

 

Ulitarian Chic

To some degree androgynous fashions redefine known concepts of gender.  When you mix masculine tailoring with feminine textures and colour you get a kind of utilitarian effect that can please all and can look good virtually anywhere.  It can be a timesaver as well.  Thinking of a formal, red-carpet kind of occasion a woman can pair some simple, classic styled trousers with a perfectly tailored tuxedo jacket and be ready to go in a lot less time than she would normally take to get ready.

There are a lot of Savile Row style tailors in the market who are catering for both men and women.  The precision fitting that men have always been used to is now being enjoyed by women in ever-increasing numbers.  They appreciate the crisp, just-right fit as much as, or even more than, the men.  Trouser suits are very much following the trend towards what some describe as the pared-down aesthetic.

It seems that many people in 2014 will be striving to achieve that perfect androgynous look.  It’s not a new idea but the stylish cut and design of the clothes will be something unique in fashion history.  While there will be plenty of choice on the ready to wear hangers the really good stuff will come from the made-to-measure sources.  Customers should not be afraid to show the tailor pictures of what they have in mind as the prime object of tailoring is to make you look absolutely fabulous.  An expertly cut suit will match not only your body contours but also your personal style and the ultimate aim will be to create something that endures and is not just a passing fad.

 

Using these sort of keywords in your content with links to other sections on your website is a fabulous way to achieve readable, persuasive content and increase your SEO at the same time. It’s a win-win situation. Increase your market share by following this trend in 2014, and you will certainly be helping your brand flourish.

 

  mesogio   Dec 03, 2013   2014 predictions, brand, Content marketing, Copyediting, Copywriting, Marketing Support, SEO   Comments Off on Content marketing for the new trends of 2014 – From catwalk to computer Read More