Copywriting

Content marketing for the new trends of 2014 – From catwalk to computer

Some of the worlds most well known brands have been around for over a century, proving that brand names and heritage are as important as ever.  However, whilst we are all aware of the big names such as Burberry, Louis Vuitton and Chanel, these high fashion brands have to move with the times and bring themselves into the constant competition for consumers in this digital age. One of the biggest concerns when it comes to marketing digitally is content. Keywords are so important for SEO and even the biggest brand might find themselves wanting if they don’t employ the best copywriters.  Take the article below. It reads naturally, is informative and well written, but if you look closely, is full of the keywords an avid fashion consumer will be searching for:

Untitled

That perfect androgynous look …

It’s always been around, either in the main stream or lurking in the margins of high fashion.  Designers and manufacturers have long recognised the appeal of combining a masculine tailoring style with the elegance of feminine fabrics.  Colours, textures, patterns and flowing artistic forms all merging into a spectacular look that can be subtle but also can be dramatic. It works both ways of course, with the boys adding a feminine touch to their everyday wear and the girls adding a sharply tailored man’s jacket to a light and floating dress.

Fashions in 2014 promise a new take on old unisex dressing ideas. Edgy tailoring techniques will be used to produce the ultimate in elegant androgynous looks. For example we will see girls in bright white, shirt-style dresses paired with a man’s blazer or long coat.  One up-and-coming designer describes this trend as duality.  It is masculinity and perversity played against femininity and innocence.  The overall effect though will be fun, making a bold but witty statement.

 

Ulitarian Chic

To some degree androgynous fashions redefine known concepts of gender.  When you mix masculine tailoring with feminine textures and colour you get a kind of utilitarian effect that can please all and can look good virtually anywhere.  It can be a timesaver as well.  Thinking of a formal, red-carpet kind of occasion a woman can pair some simple, classic styled trousers with a perfectly tailored tuxedo jacket and be ready to go in a lot less time than she would normally take to get ready.

There are a lot of Savile Row style tailors in the market who are catering for both men and women.  The precision fitting that men have always been used to is now being enjoyed by women in ever-increasing numbers.  They appreciate the crisp, just-right fit as much as, or even more than, the men.  Trouser suits are very much following the trend towards what some describe as the pared-down aesthetic.

It seems that many people in 2014 will be striving to achieve that perfect androgynous look.  It’s not a new idea but the stylish cut and design of the clothes will be something unique in fashion history.  While there will be plenty of choice on the ready to wear hangers the really good stuff will come from the made-to-measure sources.  Customers should not be afraid to show the tailor pictures of what they have in mind as the prime object of tailoring is to make you look absolutely fabulous.  An expertly cut suit will match not only your body contours but also your personal style and the ultimate aim will be to create something that endures and is not just a passing fad.

 

Using these sort of keywords in your content with links to other sections on your website is a fabulous way to achieve readable, persuasive content and increase your SEO at the same time. It’s a win-win situation. Increase your market share by following this trend in 2014, and you will certainly be helping your brand flourish.

 

  mesogio   Dec 03, 2013   2014 predictions, brand, Content marketing, Copyediting, Copywriting, Marketing Support, SEO   Comments Off on Content marketing for the new trends of 2014 – From catwalk to computer Read More

Eurospeak – Untangling the web of words

Deconstruct the sentence and reconstruct the meaning

Words. They’re everywhere we look, and what’s even more alarming is the amount of jargon-style prose, all in the name of grabbing attention.

Deconstruct-the-sentence-and-reconstruct-the-meaning

Deconstruct-the-sentence-and-reconstruct-the-meaning

As European Institutions, companies and PR gurus would have you believe, at least from their media releases, the more text the better. Surely the key to reaching the man on the ground, or the more arduous task of striking a chord within the average citizen is to drown them in information. Every last bite, or rather every last word. In short this is not the way forward, and in fact it is not the way at all.

Unless your passion is academia and you have a penchant for scrutinising the meaning in every last word, the rest of us just want to hear it and get on with it. Extensive texts require a great deal more attention and brain engagement than most consumers are willing to offer.

So cut out the unnecessary, cut out the far–reaching phrases, which you’d like to think appeal to a better place. The fact is meaningless words do more to bore or disinterest the reader than to catch their attention. Realise this – your readers are busy, checking their phones, buying some lunch, or even staring at a goldfish. The way to engage with them is not to pile more on to their already overloaded brains.

Take for example the following ‘stock phrases’:

  • It will always remain of critical importance
  • Time after time we’ve demonstrated
  • It is our intention to maintain…

You may think of these as essential packaging and of course we don’t advocate being crude. However, we do advocate appreciating the minimal time and attention span in which you have to make an impact. So use it wisely. Use it effectively.

Essentially, keep it simple and keep it relevant, this way, you might actually have a shot at getting that elusive return on investment or invoking a sense of curiosity on that new launch that’s “for want of a better word,” – clearly, bound to take the world by storm.

  mesogio   Feb 13, 2013   Copyediting, Copywriting, editorial, EU, infographics, simplification, social media   Comments Off on Eurospeak – Untangling the web of words Read More

Our bread and butter…

What we have learnt over the years here as a team – is that providing texts, sounds or images to our clients in order to raise their profiles – is not in fact what we are really all about.

What we are really all about is finding out what makes our clients’ clients or users tick – in the space of a few seconds, telling them why they need to read, see or hear what is on offer (unique messaging) and why they would consider buying (or buying-into) the brand.

And more importantly this needs to be done as lucidly, rapidly and transparently as possible within that tiny window of time.

We developed a very simple infographic today to let you all know that amongst a handful of useful services – these kinds of infographics will also feature as part of our offer line-up in 2013.

So enjoy the last few days of this year, accumulate some energy and saddle-up cos 2013 looks like a fun ride…!

Clear, Fast and Simple with mesogio...

Clear, Fast and Simple with mesogio…

  mesogio   Dec 29, 2012   Copyediting, copywriter, Copywriting, Digital Media Production, infographics, journalism, Marketing Support, simplification, social media, Social Media Strategy   Comments Off on Our bread and butter… Read More