humour

Forget the Consumer

‘Consumer’ is a bad name to call people. Tomorrow the world looks more like ‘champion’. People have to champion your brand,not just consume.

Calling people consumers undermines their power.
And they can also destroy you.

‘Brand’ is a bad word too. It’s your company. Because BRAND is associated with branding. People are not cattle/herds/animals.

Forget the CONSUMER.Forget the BRAND

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  mesogio   Jul 21, 2013   brand, humour, Marketing Support, simplification, social media, Systems thinking   Comments Off on Forget the Consumer Read More

Infographics and the obvious gap

Companies using Infographics are seldom found in the mainstream business environment today. Particularly those European brands that communicate the traditional way but that have ignored the shift in consumer concentration times for audio, visual or textual.
Watch this space as mesogio will be teaming up with talent from all over the world in the coming months to provide humorous tactic ridden infographics that deliver impact via simple messaging…

Until then here are a couple of cool looking infographics from Amy Balliett over at submitinfographics.com

  mesogio   Aug 05, 2012   advertising, digital media, funny, humour, social media   Comments Off on Infographics and the obvious gap Read More