Social Media Strategy

Future Marketing Trends 2015 – Part 2 – Mobile Advertising

bend phoneRevolutionising the way we communicate via Facebook has become part of our everyday lives offering yet another groundbreaking device currently shaking up the mobile ad scene – and set to continue to do so in the years to come. Watch out for its ad buying service, soon to become known as “Atlas”, which aims to make all things mobile at same time as resolving previous cross-platform problems.

We recommend that marketers fully embrace this new advertising platform as studies prove that consumers are spending more and more of their time either online or on their mobile phones. Atlas offers real-time and customer-based impact assessment across devices replacing cookies to gather information and track consumer behaviour. In the future customers will be targeted depending on “who they are” instead of “which websites they use”. Facebook owns and gathers users personal information and it counts on selling and feeding marketers ads to their users. In the coming months, Facebook will track users’ journeys across desktop and mobile monitoring while informing advertisers if a user has seen or clicked their ad.

Meaning that from now on, no tracking data will be lost. Marketers can now simply track and follow their users mobile impressions as well as desktop conversations enabling them to analyse which advertisement strategy works best for their products.

In a nutshell, we really recommend marketers look into further investing into and establishing their mobile advertising on Facebook and into using Atlas as a platform to create, buy, measure and optimise digital campaigns. And remember, Mesogio are here to help! 🙂

Be well!

By Sarah Block

sb1Sarah is our current intern. She is a highly motivated and enthusiastic individual, with a strong belief in the European Union and its vast economic, political and social benefits. Due to her profound interest in economic relations she will be defending her Master Thesis in Economics in July 2015 – with her focus being on the European Union as a global economic actor and key driver of global economic prosperity.

Sarah successfully graduated from the Open University London in 2013, obtaining her Bachelors Degree in International Relations. Thereafter she started her Masters degree at CIFE almost straightaway. The Centre international de formation européenne, is a postgraduate degree programme specialised in political, public and current affairs which are one of her strength areas and form a major genuine interest. Intense face-to-face weekend workshops have brought her to Berlin, Rome, Budapest, Istanbul, Nice and Brussels where she has met representatives of EU institutions, national decision makers in charge of European and International matters and experts from the public and private sectors gaining great insights into the working environment of these organisations.

Sarah is a native German. She is fluent in English and does have a very basic vocabulary in French. You can contact her at: sarah.block@mesogio.info

  mesogio   Nov 05, 2014   2015 predictions, advertising, apps, digital media, media, mobile, social media, Social Media Strategy   Comments Off on Future Marketing Trends 2015 – Part 2 – Mobile Advertising Read More

Clean and original content marketing

Ensuring our organisations speak in clear, plain and meaningful language is vital for the business world. And fashioning out compelling content conducive to action – or leading audiences to making a decision (purchasing, informing, sharing) – can be a daunting task with the multitude of digital services out there today.

Content Management

Content Management

Crisp and unmatchable content will drive your organisation to grow in a number of ways. Namely to boost dialogue, build brand awareness, capture data about users and to elevate your social presence.

Yet not every type of content provides a set match to your specific wants and needs.

So here is a short overview of some of the most common kinds of copy and how they can help.

 

News stories

Often the bread and butter of many organisations’ content marketing strategy, custom news stories are a fantastic way of keeping your readers up to date with industry developments and company announcements.

Having monthly, weekly or daily news on your website (and the more frequent the better) ensures your business stays fresh and people keep coming back for more.

Not only does it show that your company is constantly growing, it tells your potential customers that you have your finger on the pulse with industry issues.

How often have you visited a company’s website and seen they’ve not updated their news section since 2009? This comes across poorly and is terrible for improving search rankings.

 

Whitepapers

Whitepapers are authoritative reports or guides that help readers (and potential customers) understand an industry issue or problem – ideally, a problem that your services can solve!

Running into thousands of words and requiring extensive research, whitepapers are designed to show your business as a thought leader in the sector, building trust within your brand.

As whitepapers are usually available as a downloadable file, an added benefit is that you can enhance lead generation by asking people to leave personal details or sign up to your newsletter.

Furthermore, whitepapers can be shared among parties – extending your exposure far beyond its original capacity and reaching new audiences.

 

Blogs

Whether you have an interesting weekend hobby or are the head of a multinational organisation, chances are you’ve considered writing a blog.

More often than not, the initial good intentions and enthusiasm for the project fall by the wayside and you can go weeks or even months without posting.

However, businesses that do this risk losing an excellent opportunity to bring a more personable approach to their brand and build an authoritative reputation.

Not every business can utilise whitepapers, and blogs provide a space to give reviews, analyse ongoing industry debates, discuss developments and much more. A well-implemented keyword strategy does all this and boosts your rankings.

 

Interview-based content

As the name suggests, this type of content is put together after interviewing a person of interest to your company.

This can be internal – all the way from the CEO down – or external, such as clients, customers and industry commentators.

The primary benefit of interview-based copy is that you can be certain that it is unique content; written from quotes and information provided by the interviewee rather than taken from a media release or blog.

Not only does this improve your search rankings, it enables you to tackle issues that are most important to your company – which can be particularly useful if your business operates in a sector that is rarely covered in the news.

It can also build relationships with your staff, clients and customers, as they may feel honoured to be given the opportunity to give their views.

 

Summing up

This is just a sneak peak at the types of content available as part of a content marketing strategy and there are many more, including press releases, landing pages and social media contributions.

If you are looking for the best combination of content areas for your business, please get in touch with Mesogio. We can help you to build an effective and detailed plan based on original content and your specific requirements.

  mesogio   Jun 14, 2013   digital media, Digital Media Production, editorial, Marketing Support, PR/Media, simplification, social media, Social Media Strategy, Systems thinking   Comments Off on Clean and original content marketing Read More

Instant, intimate and intrusive

Companies are increasingly faltering then failing on the digital communications front while they cling on to an outdated concept of corporate comms as enshrined by the precious company policy line.

Seeing the forest for the trees

Seeing the forest for the trees

The jig is up. The curtain has fallen and we’ve caught you with your underwear down.

By its very nature social media is instant, intimate and intrusive. Whether or not they perceive it as a help or a hindrance, companies need to recognise that social media is a force to be reckoned with and consumers will not back down.

Recently, Groupon co-founder and chief executive Andrew Mason sent an email to the organization’s staff to announce that he was leaving, he clearly didn’t hold back; “After four-and-a-half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today.”

Refusing to tow the line, Mason must have left the comms team in a head spin, drafting out all sorts of press statements and running things through legal quicker than you could say ‘Fired!’

Mason’s story is one of intrigue. Even if the former CEO doesn’t go down as a martyr in his cause, he certainly held up a mirror to the nature communications. As communicators we have a duty to present a company in its best possible light, however, the way communications is developing, particularly social media, businesses can no longer seek shelter behind the rehearsed and exhausted company line. Consumers appreciate that things may not always run smoothly but more so they appreciate honesty.

Business leaders and chief executives are finding themselves becoming the face of their brands. Whether or not they were dragged to such echelons kicking and screaming, that’s where they are and they must embrace it. Social media doesn’t allow for a retraction or a quick delete. There is always someone watching or waiting in the wings for an answer. So give them one. Acknowledging weaknesses is a way to maintain integrity and more so a human face behind all the corporate speak.

Trying to subterfuge your way through the public domain should be left to the spokespeople over at the European Commission – Businesses should not expect such nondescript reactions. Take for example, the mass firing that occurred at HMV earlier this year, angry workers were tweeting live from the HR office; “There are over 60 of us being fired at once! Mass execution of loyal employees who love the brand.”

HMV maintained the usual corporate game-face through its administrators Deloitte who echoed doleful words of regret that “such decisions are always difficult and that it is a necessary step in restructuring the business to enhance the prospects of securing its future as a going concern.”

The response was met with customers who commented that they had no sympathy with HMW for the way they’d dealt with their employees and even going so far as to praise free-streaming and illegal downloading of online material.

Corporate communications has helped companies to save face in tough times, however, in these times, companies must not fail to realise they are dealing with a consumer with a lot more tenacity and digital tools than ever before.

 

 

 

  mesogio   Mar 21, 2013   digital media, infographics, journalism, social media, Social Media Strategy   Comments Off on Instant, intimate and intrusive Read More

How to convince your boss/colleagues about the usefulness of social media…

Good morning mesogio followers.

Just a quick post about a vid my radar picked up yesterday..
It’s about getting ‘la resistance’s’ head around the power of social media for a company, brand, message…
And yes…there is still an important part of the market out there that need convincing..
I think this short video goes a long way in that direction…

  mesogio   Feb 05, 2013   digital media, Digital Media Production, social media, Social Media Strategy, Uncategorized   Comments Off on How to convince your boss/colleagues about the usefulness of social media… Read More

Our bread and butter…

What we have learnt over the years here as a team – is that providing texts, sounds or images to our clients in order to raise their profiles – is not in fact what we are really all about.

What we are really all about is finding out what makes our clients’ clients or users tick – in the space of a few seconds, telling them why they need to read, see or hear what is on offer (unique messaging) and why they would consider buying (or buying-into) the brand.

And more importantly this needs to be done as lucidly, rapidly and transparently as possible within that tiny window of time.

We developed a very simple infographic today to let you all know that amongst a handful of useful services – these kinds of infographics will also feature as part of our offer line-up in 2013.

So enjoy the last few days of this year, accumulate some energy and saddle-up cos 2013 looks like a fun ride…!

Clear, Fast and Simple with mesogio...

Clear, Fast and Simple with mesogio…

  mesogio   Dec 29, 2012   Copyediting, copywriter, Copywriting, Digital Media Production, infographics, journalism, Marketing Support, simplification, social media, Social Media Strategy   Comments Off on Our bread and butter… Read More