Our Archive

Welcom to our archive

Mesogio > simplification

Forget the Consumer

‘Consumer’ is a bad name to call people. Tomorrow the world looks more like ‘champion’. People have to champion your brand,not just consume. Calling people consumers undermines their power. And they can also destroy you. ‘Brand’ is a bad word too. It’s your company. Because BRAND is associated with branding. People are not cattle/herds/animals. Forget […]

Clean and original content marketing

Ensuring our organisations speak in clear, plain and meaningful language is vital for the business world. And fashioning out compelling content conducive to action – or leading audiences to making a decision (purchasing, informing, sharing) – can be a daunting task with the multitude of digital services out there today. Crisp and unmatchable content will […]

Eurospeak – Untangling the web of words

Deconstruct the sentence and reconstruct the meaning Words. They’re everywhere we look, and what’s even more alarming is the amount of jargon-style prose, all in the name of grabbing attention. As European Institutions, companies and PR gurus would have you believe, at least from their media releases, the more text the better. Surely the key […]