advertising

Future Marketing Trends 2015 – Part 2 – Mobile Advertising

bend phoneRevolutionising the way we communicate via Facebook has become part of our everyday lives offering yet another groundbreaking device currently shaking up the mobile ad scene – and set to continue to do so in the years to come. Watch out for its ad buying service, soon to become known as “Atlas”, which aims to make all things mobile at same time as resolving previous cross-platform problems.

We recommend that marketers fully embrace this new advertising platform as studies prove that consumers are spending more and more of their time either online or on their mobile phones. Atlas offers real-time and customer-based impact assessment across devices replacing cookies to gather information and track consumer behaviour. In the future customers will be targeted depending on “who they are” instead of “which websites they use”. Facebook owns and gathers users personal information and it counts on selling and feeding marketers ads to their users. In the coming months, Facebook will track users’ journeys across desktop and mobile monitoring while informing advertisers if a user has seen or clicked their ad.

Meaning that from now on, no tracking data will be lost. Marketers can now simply track and follow their users mobile impressions as well as desktop conversations enabling them to analyse which advertisement strategy works best for their products.

In a nutshell, we really recommend marketers look into further investing into and establishing their mobile advertising on Facebook and into using Atlas as a platform to create, buy, measure and optimise digital campaigns. And remember, Mesogio are here to help! 🙂

Be well!

By Sarah Block

sb1Sarah is our current intern. She is a highly motivated and enthusiastic individual, with a strong belief in the European Union and its vast economic, political and social benefits. Due to her profound interest in economic relations she will be defending her Master Thesis in Economics in July 2015 – with her focus being on the European Union as a global economic actor and key driver of global economic prosperity.

Sarah successfully graduated from the Open University London in 2013, obtaining her Bachelors Degree in International Relations. Thereafter she started her Masters degree at CIFE almost straightaway. The Centre international de formation européenne, is a postgraduate degree programme specialised in political, public and current affairs which are one of her strength areas and form a major genuine interest. Intense face-to-face weekend workshops have brought her to Berlin, Rome, Budapest, Istanbul, Nice and Brussels where she has met representatives of EU institutions, national decision makers in charge of European and International matters and experts from the public and private sectors gaining great insights into the working environment of these organisations.

Sarah is a native German. She is fluent in English and does have a very basic vocabulary in French. You can contact her at: sarah.block@mesogio.info

  mesogio   Nov 05, 2014   2015 predictions, advertising, apps, digital media, media, mobile, social media, Social Media Strategy   Comments Off on Future Marketing Trends 2015 – Part 2 – Mobile Advertising Read More

Guardian reporting EU commits racist foul in video

The European commission has been forced to withdraw a high-budget video promoting the EU amid accusations that it depicts other cultures in a racist manner. A row broke out after the enlargement directorate of the European commission, which is responsible for the expansion of the EU, released a video clip that was designed to appeal to young voters. The video, entitled Growing Together, features a white woman dressed in yellow – the colour of the stars of the EU – walking calmly through a warehouse. As a gong sounds, she looks behind her as an aggressive Chinese-looking man shouting kung fu slogans jumps down in the style of the film Crouching Tiger, Hidden Dragon. As he moves towards her, an Indian-looking man in traditional dress wielding a knife levitates towards her. He is a master of kalaripayattu, a martial art from the southern Indian state of Kerala. As she deals with him, a black man with dreadlocks cartwheels towards her in the style of capoeira, the Brazilian martial art. The woman stares at the men. She then multiplies herself to form a circle around the men who drop their weapons and sit down. The woman’s yellow outfit then turns into the stars of the EU. The video shows the words: “The more we are, the stronger we are.” It then says: “Click here to learn more about EU enlargement.” (The Guardian)
  mesogio   Mar 07, 2012   advertising, digital media, EU, standards   Comments Off on Guardian reporting EU commits racist foul in video Read More

using timelines in videos

Plenty of companies, NGOs and public institutions use video for their web activities nowadays. Some don’t do it too well. 

These entities believe that putting together a melange of all their successes into a 5 minute video, that potential clients and partners will immediately run to their screen, save the word file they were just working on, put their feet up and try and figure out the mess they have just been shown.

The simple truth is, is that they simply do not have time for that. And that’s not an obnoxious statement, nor is it merely my opinion. Here look at this.

A recent – smart example of how effective video can be presented over the web, in a nutshell, with clear timeline usage – is a company mesogio have worked with in the past – JWT. 

Take a look at the simplicity or the graphics and see if you remember anything at the end of the 3 something minute video.Or perhaps you’d like to fast forward to the part of the year you are most interested in.

here’s the vid…


 

And while we’re on the subject of online time – have you got some for another very cool vid by JWT with some predictions for 2012? It’s worth it. Enjoy!

  mesogio   Jan 03, 2012   2012 predictions, advertising, digital media, timelines   Comments Off on using timelines in videos Read More