Technologies change fast and with them so do consumer demands.
Today companies have to learn to adapt and rummage for ways to delight, win, serve and retain their customers.
Here, at Mesogio, we believe that for truly wired customer centric capabilities that are overwhelmingly in tune with your audiences, a potent Real-Time Personalisation Strategy essentially needs to become the organisation’s compass. A fresh approach if you will that can match the customer’s expectations. Real- Time Personalisation requires the tailoring and delivery of messages and media based on known individual characteristics and likely future behaviours, delivered at the right time and on the right device.
Here are our four key recommendations on how to build an effective Real-Time Personalisation Strategy:
- Profound Interaction; you have to identify how your customers interact with your brand and which factors influence their decisions. To get ideas a hard look into the tactics of competitive companies is definitely a go-to approach. Thereafter a strategic plan and roadmap ahead should enable your company to execute your vision.
- Accelerated maturity; in order to keep up with the unprecedented speed of change in consumer behaviour and expectations take an honest look at your current state to determine which capabilities are needed to achieve the state of marketing personalisation outlined in your road map enabling you to quickly respond to the needs of your customers.
- Data update; you need the eye for and right approach to customer data integration. Audit all of your data sources and consider the best methods for consolidating them. Make your data ready and available for real-time and context- sensitive interactions across channels and devices.
- And last but not least; partner up and get help to implement the right Real-Time Personalisation strategy for your business! Make the crucial decision if you have the capabilities yourself or enlist partners that may wield the know-how and toolkits needed to make your goals a reality. Consider partners that add value and satisfy your needs. Scarce internal resources can significantly constrain personalisation advancement. Henceforth realistically consider the people and technologies necessary to achieve your goals.
By Sarah Block
Sarah is our current intern. She is a highly motivated and enthusiastic individual, with a strong belief in the European Union and its vast economic, political and social benefits. Due to her profound interest in economic relations she will be defending her Master Thesis in Economics in July 2015 – with her focus being on the European Union as a global economic actor and key driver of global economic prosperity.
Sarah successfully graduated from the Open University London in 2013, obtaining her Bachelors Degree in International Relations. Thereafter she started her Masters degree at CIFE almost straightaway. The Centre international de formation européenne, is a postgraduate degree programme specialised in political, public and current affairs which are one of her strength areas and form a major genuine interest. Intense face-to-face weekend workshops have brought her to Berlin, Rome, Budapest, Istanbul, Nice and Brussels where she has met representatives of EU institutions, national decision makers in charge of European and International matters and experts from the public and private sectors gaining great insights into the working environment of these organisations.
Sarah is a native German. She is fluent in English and does have a very basic vocabulary in French. You can contact her at: firstname.lastname@example.org