content marketing

Content marketing for the new trends of 2014 – From catwalk to computer

Some of the worlds most well known brands have been around for over a century, proving that brand names and heritage are as important as ever.  However, whilst we are all aware of the big names such as Burberry, Louis Vuitton and Chanel, these high fashion brands have to move with the times and bring themselves into the constant competition for consumers in this digital age. One of the biggest concerns when it comes to marketing digitally is content. Keywords are so important for SEO and even the biggest brand might find themselves wanting if they don’t employ the best copywriters.  Take the article below. It reads naturally, is informative and well written, but if you look closely, is full of the keywords an avid fashion consumer will be searching for:

Untitled

That perfect androgynous look …

It’s always been around, either in the main stream or lurking in the margins of high fashion.  Designers and manufacturers have long recognised the appeal of combining a masculine tailoring style with the elegance of feminine fabrics.  Colours, textures, patterns and flowing artistic forms all merging into a spectacular look that can be subtle but also can be dramatic. It works both ways of course, with the boys adding a feminine touch to their everyday wear and the girls adding a sharply tailored man’s jacket to a light and floating dress.

Fashions in 2014 promise a new take on old unisex dressing ideas. Edgy tailoring techniques will be used to produce the ultimate in elegant androgynous looks. For example we will see girls in bright white, shirt-style dresses paired with a man’s blazer or long coat.  One up-and-coming designer describes this trend as duality.  It is masculinity and perversity played against femininity and innocence.  The overall effect though will be fun, making a bold but witty statement.

 

Ulitarian Chic

To some degree androgynous fashions redefine known concepts of gender.  When you mix masculine tailoring with feminine textures and colour you get a kind of utilitarian effect that can please all and can look good virtually anywhere.  It can be a timesaver as well.  Thinking of a formal, red-carpet kind of occasion a woman can pair some simple, classic styled trousers with a perfectly tailored tuxedo jacket and be ready to go in a lot less time than she would normally take to get ready.

There are a lot of Savile Row style tailors in the market who are catering for both men and women.  The precision fitting that men have always been used to is now being enjoyed by women in ever-increasing numbers.  They appreciate the crisp, just-right fit as much as, or even more than, the men.  Trouser suits are very much following the trend towards what some describe as the pared-down aesthetic.

It seems that many people in 2014 will be striving to achieve that perfect androgynous look.  It’s not a new idea but the stylish cut and design of the clothes will be something unique in fashion history.  While there will be plenty of choice on the ready to wear hangers the really good stuff will come from the made-to-measure sources.  Customers should not be afraid to show the tailor pictures of what they have in mind as the prime object of tailoring is to make you look absolutely fabulous.  An expertly cut suit will match not only your body contours but also your personal style and the ultimate aim will be to create something that endures and is not just a passing fad.

 

Using these sort of keywords in your content with links to other sections on your website is a fabulous way to achieve readable, persuasive content and increase your SEO at the same time. It’s a win-win situation. Increase your market share by following this trend in 2014, and you will certainly be helping your brand flourish.

 

  mesogio   Dec 03, 2013   2014 predictions, brand, Content marketing, Copyediting, Copywriting, Marketing Support, SEO   Comments Off on Content marketing for the new trends of 2014 – From catwalk to computer Read More

Clean and original content marketing

Ensuring our organisations speak in clear, plain and meaningful language is vital for the business world. And fashioning out compelling content conducive to action – or leading audiences to making a decision (purchasing, informing, sharing) – can be a daunting task with the multitude of digital services out there today.

Content Management

Content Management

Crisp and unmatchable content will drive your organisation to grow in a number of ways. Namely to boost dialogue, build brand awareness, capture data about users and to elevate your social presence.

Yet not every type of content provides a set match to your specific wants and needs.

So here is a short overview of some of the most common kinds of copy and how they can help.

 

News stories

Often the bread and butter of many organisations’ content marketing strategy, custom news stories are a fantastic way of keeping your readers up to date with industry developments and company announcements.

Having monthly, weekly or daily news on your website (and the more frequent the better) ensures your business stays fresh and people keep coming back for more.

Not only does it show that your company is constantly growing, it tells your potential customers that you have your finger on the pulse with industry issues.

How often have you visited a company’s website and seen they’ve not updated their news section since 2009? This comes across poorly and is terrible for improving search rankings.

 

Whitepapers

Whitepapers are authoritative reports or guides that help readers (and potential customers) understand an industry issue or problem – ideally, a problem that your services can solve!

Running into thousands of words and requiring extensive research, whitepapers are designed to show your business as a thought leader in the sector, building trust within your brand.

As whitepapers are usually available as a downloadable file, an added benefit is that you can enhance lead generation by asking people to leave personal details or sign up to your newsletter.

Furthermore, whitepapers can be shared among parties – extending your exposure far beyond its original capacity and reaching new audiences.

 

Blogs

Whether you have an interesting weekend hobby or are the head of a multinational organisation, chances are you’ve considered writing a blog.

More often than not, the initial good intentions and enthusiasm for the project fall by the wayside and you can go weeks or even months without posting.

However, businesses that do this risk losing an excellent opportunity to bring a more personable approach to their brand and build an authoritative reputation.

Not every business can utilise whitepapers, and blogs provide a space to give reviews, analyse ongoing industry debates, discuss developments and much more. A well-implemented keyword strategy does all this and boosts your rankings.

 

Interview-based content

As the name suggests, this type of content is put together after interviewing a person of interest to your company.

This can be internal – all the way from the CEO down – or external, such as clients, customers and industry commentators.

The primary benefit of interview-based copy is that you can be certain that it is unique content; written from quotes and information provided by the interviewee rather than taken from a media release or blog.

Not only does this improve your search rankings, it enables you to tackle issues that are most important to your company – which can be particularly useful if your business operates in a sector that is rarely covered in the news.

It can also build relationships with your staff, clients and customers, as they may feel honoured to be given the opportunity to give their views.

 

Summing up

This is just a sneak peak at the types of content available as part of a content marketing strategy and there are many more, including press releases, landing pages and social media contributions.

If you are looking for the best combination of content areas for your business, please get in touch with Mesogio. We can help you to build an effective and detailed plan based on original content and your specific requirements.

  mesogio   Jun 14, 2013   digital media, Digital Media Production, editorial, Marketing Support, PR/Media, simplification, social media, Social Media Strategy, Systems thinking   Comments Off on Clean and original content marketing Read More