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Best Smartphone Apps for Freelancers

Technology today is almost taking over our lives, especially if you freelance and have to do things “on the go”, wherever you may be! We seem to be on our phones constantly, but in order to minimise the amount of equipment we carry around with us, and optimise the time we spend on our gadgets, there are some apps available to enable us to do work effectively, so there is less to do when we return to the office. Free Wi-fi is available in many places and whether you’re sitting in a café somewhere or on a park bench in the sunshine, you can almost always be working at the same time.

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First of all, for someone who manages hundreds of passwords and websites, LASTPASS PREMIUM is a brilliant app, and even though you can get this free on a laptop, upgrading to premium for $12 is highly convenient, especially if you are constantly using your smartphone/tablet. It enables us to spend less time tapping in passwords and more time actually working.

If you manage more than one/two Facebook pages and Twitter profiles, HOOTSUITE is essential if you need to post your updates and information daily in all these different places. The sheer convenience of this social media management tool is worth the $5.99/month and better than similar apps out there.

SKYPE is another essential app for freelancers to call and IM customers, friends and family. It can be on your phone and laptop at the same time – for the sheer convenience of being able to see messages and calls even when you are sitting relaxing and don’t want to log on. It shows sent and received messages on both devices. Ideal to keep in touch with everyone all the time! For quick IM WHATSAPP is also a real jewel!

To accommodate all your email accounts in one place EBUDDY is perfect for this. It can accommodate all your instant message profiles and your emails in one place. This is a real timesaver and so handy!

To keep a tab on all your tasks/to do lists WUNDERLIST is a perfect app for this. Freelancers tend to juggle several balls at once, this is brilliant for keeping track of everything in once place quickly and conveniently.

Freelancers always need to keep a very close eye on the time, and maximise their concentration, so POMODORO is an ace app for this. Once you set the timer, you can focus entirely on the task at hand and know exactly what time you’ve spent on the job.

Accessing files easily and quickly is also crucial, that is why DROPBOX is another essential app to have on your smartphone and laptop. It enables quick and easy access to files when you are out and about.

Another definite must-have for all you freelancers in the UK, is JOURNEY PRO, as being a freelancer on the go, travelling is essential. Having this little gem on your phone enables you to plan your journey, times and map route before you set off, you have a good idea of where your destination is and how long it is going to take you to get there before you set off – brilliant for time management. WAZE is another useful travel app – featuring real time updates by the actual users – and lastly a Berlin based startup WAYMATE does a brilliant job at comparing travel plans Europe-wide!

Although some of these apps have a small cost, you can certainly save time with many of them, and as we all know “time is money”. Just be careful you don’t get into the habit of being constantly addicted to your smartphone. Even freelancers need a break sometimes!

Do you have a great app you use for Freelancing? Why not let us know!

 

  mesogio   Dec 16, 2013   2014 predictions, apps, Content marketing, digital media, freelance, social media   Comments Off on Best Smartphone Apps for Freelancers Read More

Instant, intimate and intrusive

Companies are increasingly faltering then failing on the digital communications front while they cling on to an outdated concept of corporate comms as enshrined by the precious company policy line.

Seeing the forest for the trees

Seeing the forest for the trees

The jig is up. The curtain has fallen and we’ve caught you with your underwear down.

By its very nature social media is instant, intimate and intrusive. Whether or not they perceive it as a help or a hindrance, companies need to recognise that social media is a force to be reckoned with and consumers will not back down.

Recently, Groupon co-founder and chief executive Andrew Mason sent an email to the organization’s staff to announce that he was leaving, he clearly didn’t hold back; “After four-and-a-half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today.”

Refusing to tow the line, Mason must have left the comms team in a head spin, drafting out all sorts of press statements and running things through legal quicker than you could say ‘Fired!’

Mason’s story is one of intrigue. Even if the former CEO doesn’t go down as a martyr in his cause, he certainly held up a mirror to the nature communications. As communicators we have a duty to present a company in its best possible light, however, the way communications is developing, particularly social media, businesses can no longer seek shelter behind the rehearsed and exhausted company line. Consumers appreciate that things may not always run smoothly but more so they appreciate honesty.

Business leaders and chief executives are finding themselves becoming the face of their brands. Whether or not they were dragged to such echelons kicking and screaming, that’s where they are and they must embrace it. Social media doesn’t allow for a retraction or a quick delete. There is always someone watching or waiting in the wings for an answer. So give them one. Acknowledging weaknesses is a way to maintain integrity and more so a human face behind all the corporate speak.

Trying to subterfuge your way through the public domain should be left to the spokespeople over at the European Commission – Businesses should not expect such nondescript reactions. Take for example, the mass firing that occurred at HMV earlier this year, angry workers were tweeting live from the HR office; “There are over 60 of us being fired at once! Mass execution of loyal employees who love the brand.”

HMV maintained the usual corporate game-face through its administrators Deloitte who echoed doleful words of regret that “such decisions are always difficult and that it is a necessary step in restructuring the business to enhance the prospects of securing its future as a going concern.”

The response was met with customers who commented that they had no sympathy with HMW for the way they’d dealt with their employees and even going so far as to praise free-streaming and illegal downloading of online material.

Corporate communications has helped companies to save face in tough times, however, in these times, companies must not fail to realise they are dealing with a consumer with a lot more tenacity and digital tools than ever before.

 

 

 

  mesogio   Mar 21, 2013   digital media, infographics, journalism, social media, Social Media Strategy   Comments Off on Instant, intimate and intrusive Read More

How to convince your boss/colleagues about the usefulness of social media…

Good morning mesogio followers.

Just a quick post about a vid my radar picked up yesterday..
It’s about getting ‘la resistance’s’ head around the power of social media for a company, brand, message…
And yes…there is still an important part of the market out there that need convincing..
I think this short video goes a long way in that direction…

  mesogio   Feb 05, 2013   digital media, Digital Media Production, social media, Social Media Strategy, Uncategorized   Comments Off on How to convince your boss/colleagues about the usefulness of social media… Read More

The Tweeting Dutchman/woman!

Semiocast has just released global rankings on the usage and popularity of twitter.

Our Dutch friends have just managed to edge past the Japanese by a sneaky, extra 3% and now occupy Her Majesty’s top spot!

Spain comes in at 3rd place while France and Germany are below Brazil, Turkey and Argentina.

Here’s a snapshot below:

Semiocast's Twitter rankings

  mesogio   Feb 04, 2012   funny, media, social media   Comments Off on The Tweeting Dutchman/woman! Read More