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in digital media, Digital Media Production, editorial, Marketing Support, PR/Media, simplification, social media, Social Media Strategy, Systems thinking

Clean and original content marketing

Ensuring our organisations speak in clear, plain and meaningful language is vital for the business world. And fashioning out compelling content conducive to action – or leading audiences to making a decision (purchasing, informing, sharing) – can be a daunting task with the multitude of digital services out there today. Crisp and unmatchable content will […]
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in Copyediting, Copywriting, editorial, EU, infographics, simplification, social media

Eurospeak – Untangling the web of words

Deconstruct the sentence and reconstruct the meaning Words. They’re everywhere we look, and what’s even more alarming is the amount of jargon-style prose, all in the name of grabbing attention. As European Institutions, companies and PR gurus would have you believe, at least from their media releases, the more text the better. Surely the key […]
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in copywriter, editorial, media

method writing

I recently put my head around the similarities between method acting (theatre or cinema) and writing or moviemaking for audiences. When we cast our minds back to Robert De Niro playing Jake La Motta in his oscar winning performance in Raging Bull – or even Daniel Day Lewis’ psychotic character in Gangs of New York […]
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