Companies are increasingly faltering then failing on the digital communications front while they cling on to an outdated concept of corporate comms as enshrined by the precious company policy line. The jig is up. The curtain has fallen and we’ve caught you with your underwear down. By its very nature social media is instant, intimate […]
Deconstruct the sentence and reconstruct the meaning Words. They’re everywhere we look, and what’s even more alarming is the amount of jargon-style prose, all in the name of grabbing attention. As European Institutions, companies and PR gurus would have you believe, at least from their media releases, the more text the better. Surely the key […]
What we have learnt over the years here as a team – is that providing texts, sounds or images to our clients in order to raise their profiles – is not in fact what we are really all about. What we are really all about is finding out what makes our clients’ clients or users […]
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