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Mesogio > social media

Forget the Consumer

‘Consumer’ is a bad name to call people. Tomorrow the world looks more like ‘champion’. People have to champion your brand,not just consume. Calling people consumers undermines their power. And they can also destroy you. ‘Brand’ is a bad word too. It’s your company. Because BRAND is associated with branding. People are not cattle/herds/animals. Forget […]

Clean and original content marketing

Ensuring our organisations speak in clear, plain and meaningful language is vital for the business world. And fashioning out compelling content conducive to action – or leading audiences to making a decision (purchasing, informing, sharing) – can be a daunting task with the multitude of digital services out there today. Crisp and unmatchable content will […]

Eurospeak – Untangling the web of words

Deconstruct the sentence and reconstruct the meaning Words. They’re everywhere we look, and what’s even more alarming is the amount of jargon-style prose, all in the name of grabbing attention. As European Institutions, companies and PR gurus would have you believe, at least from their media releases, the more text the better. Surely the key […]

How to convince your boss/colleagues about the usefulness of social media…

Good morning mesogio followers. Just a quick post about a vid my radar picked up yesterday.. It’s about getting ‘la resistance’s’ head around the power of social media for a company, brand, message… And yes…there is still an important part of the market out there that need convincing.. I think this short video goes a […]

Infographics and the obvious gap

Companies using Infographics are seldom found in the mainstream business environment today. Particularly those European brands that communicate the traditional way but that have ignored the shift in consumer concentration times for audio, visual or textual. Watch this space as mesogio will be teaming up with talent from all over the world in the coming […]

The Tweeting Dutchman/woman!

Semiocast has just released global rankings on the usage and popularity of twitter. Our Dutch friends have just managed to edge past the Japanese by a sneaky, extra 3% and now occupy Her Majesty’s top spot! Spain comes in at 3rd place while France and Germany are below Brazil, Turkey and Argentina. Here’s a snapshot […]