Mesogio > Portfolio > Bayer

mesogio developed a public relations strategy for the launch of a new sub-brand for this client.
Pharmaceuticals are a tricky industry to ensure buy-in for, especially for the kind of product the client had in mind – and for the particular demographics the buy-in had to be ensured for.

We developed media relations and a visual identity which was supported by a portfolio of testimonials by a group of prominent artists, actors and scientists.