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Eurospeak – Untangling the web of words

Deconstruct the sentence and reconstruct the meaning Words. They’re everywhere we look, and what’s even more alarming is the amount of jargon-style prose, all in the name of grabbing attention. As European Institutions, companies and PR gurus would have you believe, at least from their media releases, the more text the better. Surely the key […]

using timelines in videos

Plenty of companies, NGOs and public institutions use video for their web activities nowadays. Some don’t do it too well.  These entities believe that putting together a melange of all their successes into a 5 minute video, that potential clients and partners will immediately run to their screen, save the word file they were just […]